Individual powdered drink mix – Such as Propel or Crystal Light. It saves money since we don’t have to buy as many beverages on the go, it’s green because we recycle bottles, and it’s healthy because my kids are more likely to stay hydrated than if all they have to drink is plain water. It was especially useful in Europe where the selection of soft drinks was limited, often all the only options were Orangina or regular Coke.
Power strip – A family of four often carries more electronic gadgets that there are wall outlets available, so a multi-outlet strip helps prevent arguments. I bought a dual voltage power strip from a travel shop for our recent trip to France, and it had a USB port as well. It allowed us to could get by with fewer adapters, too.

Extra ear buds and a splitter – I save all the ones we pick up while traveling, and keep them with our travel gear. It’s nice to have backups in case one breaks, or is forgotten. The splitter allows two kids to share one iPhone to watch a movie or listen to music.
Collapsible insulated tote – I have a fairly large one that is light and packs almost flat. It does not have thick insulation, but works well if items are already cold. It’s convenient & a cost savings to purchase drinks and a picnic lunch while traveling.
Swim rings, floats, and beach balls – I buy cheap ones for less than $2, and leave them in the package so they are flat and compact. Then we don’t have to buy or rent while on vacation, and each kid has their own (again, avoid arguments). When heading home, we can leave them behind or give them away. Though my ever-thrifty husband has been known to deflate & pack them down to almost the original size so they fit back in the suitcase.
Oh, but you say, you are a travel professional, so you should know the trends and patterns. Well, the trends and patterns we can rely on are simply supply vs. demand. Demand is high during holidays and school vacations, so prices will be higher. Demand is lower in fall, and between Thanksgiving and Christmas, so prices will be lower. But if a volcano erupts, or there’s a political uprising, prices will probably drop no matter what time of year. But then you probably don’t want to go anyway, do you?
Case in point: A client booked an all-inclusive resort in Mexico in March, for travel in July. We found a good package, and in fact the vacation was less than he budgeted. Now in May, the resort is advertising a “Kids Free” promotion. So he contacted me and asked if he could switch to the new deal and save money. Well, it turned out that this "deal" would actually double the price of his vacation! If he had procrastinated in booking his trip, it would have cost him several thousand dollars more. (Yet he'd be proud of himself for having scored this "deal.")
It’s true, there are last minute “fire sales” when suppliers have unsold inventory, and they can be very, very good. But trust me, nobody is giving away travel for free! Also remember, you don’t get much choice in that situation. It’s like shopping at a “Going Out of Business” sale. If you don’t mind taking whatever’s left, you’re happy to go or stay anywhere if it’s cheap, then knock yourself out. But if you have an image of the “perfect” vacation for your family, do you really want to risk not getting what you want, or worse, get stuck paying more than you should have? 
